ERNIE logo
ERNIE is Baidu's family of large language models, known in China as Wenxin (文心), powering the ERNIE Bot chatbot and Baidu's Wenxin AI assistant.
Also known as Wenxin, 文心, ERNIE Bot, 文心一言, Wenxin Yiyan, 文心大模型, Baidu ERNIE, 文心助手
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npm i @dev.icons/reactimport { WenxinIcon, Wenxin } from "@dev.icons/react";<WenxinIcon size={32} />
<Wenxin size={32} />
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About the ERNIE logo
The ERNIE mark is a rounded hexagon drawn as an open cube, with a dark dot where its inner lines meet. The full logo adds a geometric “ERNIE” wordmark, as shown on Baidu’s ERNIE site (ernie.baidu.com). Baidu has developed the ERNIE models since 2019. In China they are branded Wenxin (文心), and they power the Ernie Bot chatbot (文心一言). Baidu’s consumer assistant at wenxin.baidu.com, formerly yiyan.baidu.com, has its own round sound-wave icon.
The hexagon uses a blue gradient from #0A51C3 to #23A4FB with a #012F8D dot. The wordmark is dark navy (#002756) and disappears on dark backgrounds, so use the monochrome version or the mark alone in dark themes.
When to use this logo
Use the ERNIE logo in model comparison tables, LLM provider and model pickers, benchmark charts, and docs for SDKs or gateways that call Baidu’s ERNIE APIs. It pairs naturally with Qwen, DeepSeek, Kimi, GLM and Doubao in overviews of Chinese AI models, and with the Baidu logo when you show the company behind them.
