Baidu logo
Baidu is a Chinese internet and artificial intelligence company behind Baidu Search, China's dominant search engine, and the ERNIE large language models.
Also known as 百度, Baidu Search, Baidu Inc.
npm i @dev.icons/reactimport { BaiduIcon, Baidu } from "@dev.icons/react";<BaiduIcon size={32} />
<Baidu size={32} />
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About the Baidu logo
The Baidu logo spells the name in two scripts. The red Latin letters “Bai” are followed by a blue paw print with “du” cut out of its pad, and then the red Chinese characters 百度 (“hundred times”). The paw print on its own is the mark. These files match the logo shown on baidu.com.
The red is #E10402 and the paw is blue #2932E1. Both colors hold up on light and dark backgrounds. The “du” is a cut-out, so the background shows through it.
When to use this logo
Use the Baidu logo for search engine integrations, SEO and webmaster tooling that covers the Chinese market, analytics dashboards that break down traffic by search engine, and AI provider lists that include Baidu’s ERNIE models or Baidu AI Cloud. It sits naturally alongside Google, Bing, Yandex and Naver, and next to Tencent, Alibaba and ByteDance in overviews of Chinese tech companies.